WA Award


Action in homage of Sigmund Freud. 
"Unveiling the 21st Century."

On the street, randomly selected, we ask Women to X-ray the contents of their reticules. During screening, we hide a cigar (preferably Freud's favorite brand) in each bag.

The completed X-rays are turned into an endless tape and placed under an acrylic glass cover along the arch of a gate. By slowly moving the tape, the images pass one by one in front of the x-ray doctor's viewing window installed in the door frame.